Connect AxiTrace to Claude, ChatGPT, Cursor or your own code
Connect Claude, ChatGPT or Cursor to AxiTrace and ask in plain language which campaigns make money, where your orders come from and whether every ad platform connection is healthy. The assistant reads the same numbers as your dashboard, through an MCP connector that reads only, unless you allow it to set up custom events. Prefer code? The same reports are available from a REST API.
This page is the setup guide. For what the AxiTrace MCP server does and when to use it, see the product page. Prefer a finished written report over your own questions? The AI Advisor in the dashboard writes one for you.
https://axitrace.com/api/mcp
AxiTrace is an official ChatGPT plugin, approved by OpenAI. Install it in one click.
AxiTrace is listed in the official Claude directory. Connect it in one click.
Included in every paid plan: Pro, Business and Custom (plus existing legacy Starter). Not available on the Free plan.
Read-only unless you allow it
Every report tool only reads. Setting up custom events needs a permission you tick yourself. An assistant cannot change orders, connections or campaigns, and cannot send anything to your ad platforms.
You pick the workspaces
When you connect, you choose which stores the assistant may read. Access follows your own permissions and ends when they do.
No buyer personal data
Orders come with value, currency and source, never the buyer's e-mail, phone or name. Fraud results show masked addresses only.
What the assistant can use
Reports cover any range of up to 180 days. The REST API exposes the same reports and the custom event setup as endpoints.
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List workspaces
The stores you chose to share, with their currency and time zone.
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Overview KPIs
Revenue, orders, average order value, ad spend, ROAS, sessions and conversion rate, with the previous period for comparison.
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Traffic sources
Revenue, orders and sessions per source, attributed the same way as your dashboard.
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Campaigns
Spend, clicks, orders, revenue and ROAS per campaign on Facebook, Google Ads and TikTok, read from the ad insights AxiTrace already stored.
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Transactions
Orders with their value, currency, time and attributed source. Never the buyer's name, e-mail, phone or address.
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Integrations health
The status of each ad platform connection, events sent and failed, and when it last synced.
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Custom events
The custom event definitions configured in the workspace, and the full setup of one of them.
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Set up custom events
Create a custom event or change its triggers, forwarding and on/off state. Only with the write permission you tick when connecting. Pro, Business and Custom plans.
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Products
Revenue, orders, units, views and add-to-carts per product, ranked by revenue, units or growth.
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Surveys
Post-purchase surveys and their results, and creating or changing a survey with the write permission you tick when connecting. Pro, Business and Custom plans.
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Fraud summary
Suspicious traffic in the last 7 or 30 days. Business and Custom plans.
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Fraud verdicts
Flagged addresses with their risk level and evidence, with every address masked. Business and Custom plans.
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Order journey
Every visit and ad click before one order: channel, UTM parameters, click ids such as gclid or fbclid, landing page, and which visit first click, last click and data-driven attribution credited.
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Conversion paths
The most common sequences of channels before a purchase, for example a Meta ad, then a Google search, then the order, with days to convert.
Works with the assistants you already use
- Claude: claude.ai, Claude Desktop and Claude Code. Listed in the Claude Connectors Directory: open AxiTrace there, click Connect and sign in.
- ChatGPT: Official AxiTrace plugin, approved by OpenAI: open it in the ChatGPT plugin directory, click Install plugin and sign in.
- Cursor: Add the URL to mcp.json with a personal access token, or sign in.
- Your own scripts: Call the REST API with a personal access token. The OpenAPI document describes every endpoint.
Questions you can ask
- "Which campaigns had the best ROAS in the last 30 days, and which ones spent without a sale?"
- "Compare revenue and orders this month with the previous period."
- "Which traffic sources bring the largest orders?"
- "Is any ad platform connection failing right now?"
- "Show the full journey of my largest order last week: which ad did the customer click first, and what closed the sale?"
- "What are the most common paths to purchase, and how many days do customers take to convert?"
How to connect
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1
In Claude, open AxiTrace in the Claude Connectors Directory and click Connect. In ChatGPT, install the official AxiTrace plugin. In another assistant, add a custom connector and paste
https://axitrace.com/api/mcp - 2 Sign in to AxiTrace when asked, choose the workspaces the assistant may read and approve the connection
- 3 Ask your first question. For Cursor or scripts, create a personal access token under MCP & API in the account menu instead, valid for 30, 90, 180 or 365 days
Step-by-step instructions for each client: AI assistants setup guide →
REST API v1
The same reports as JSON over HTTPS at https://axitrace.com/api/v1, with cursor pagination and
standard error responses. The OpenAPI 3.1 document is published at
https://axitrace.com/api/v1/openapi.json.
Security you can see
Sign-in uses OAuth with your explicit consent, or a personal access token that expires. You get a security e-mail for every new connection and every new token, and you can revoke any of them at any time in MCP & API in the account menu.
Still deciding whether you need the connector at all? Read how the AxiTrace MCP server answers questions about your store, or compare it with the AI Advisor's written budget report, which runs inside the dashboard on every plan.
Frequently asked questions
What is the AxiTrace AI assistant connector?
It is a remote MCP server at https://axitrace.com/api/mcp. MCP (Model Context Protocol) is the open standard AI assistants use to read data from other services. Once connected, Claude, ChatGPT or Cursor can answer questions about your store with the same numbers your AxiTrace dashboard shows: revenue, orders, ROAS, traffic sources, campaigns, transactions, integration health, custom events, fraud detection and the path each customer took to an order.
Is there an official AxiTrace plugin for ChatGPT?
Yes. AxiTrace is an official ChatGPT plugin, reviewed and approved by OpenAI: https://chatgpt.com/plugins/plugin_asdk_app_6ae342d3d8a881919ec2180d5eaced31. Open the listing, click Install plugin and sign in to AxiTrace, then choose which stores ChatGPT may read. No developer mode and no token needed. It needs an AxiTrace account on a paid plan.
Is AxiTrace in the Claude Connectors Directory?
Yes. AxiTrace is listed in the Claude Connectors Directory at https://claude.ai/directory/axitrace. Open the listing, click Connect and sign in to AxiTrace, then choose which stores Claude may read. The connector works on claude.ai, in Claude Desktop and in the Claude mobile apps, and needs an AxiTrace account on a paid plan.
Can the assistant change anything in my account?
Only custom events and surveys, and only if you allow it. Report tools are read-only. The custom event and survey tools make changes only when you tick their write permission while connecting and your role may edit the store settings. An assistant cannot change orders, connections or campaigns, and it cannot send anything to your ad platforms. The REST API follows the same rules.
Which data can an assistant see?
Only the workspaces you select when you connect, and only reports: KPIs, traffic sources, campaigns, orders with their value and attributed source, the visits and ad clicks behind each order (channels, UTM parameters, click ids, landing pages), integration health, custom event definitions and, on Business and Custom plans, fraud summaries with masked addresses. It never receives buyer e-mail addresses, phone numbers, names, postal addresses, IP addresses or visitor identifiers.
Which plans include it?
The AI assistant connector and the REST API are included in every paid plan: Pro, Business and Custom (plus existing legacy Starter). The two fraud detection tools need the Business or Custom plan, like fraud detection in the dashboard. The Free plan does not include API access.
How do I disconnect an assistant?
Open MCP & API in the AxiTrace account menu and revoke the connection or the personal access token. It stops working immediately. You also get a security e-mail every time a new assistant is connected or a new token is created, so an unexpected connection is easy to spot.
Does AxiTrace send my data to Anthropic or OpenAI?
Only when you connect an assistant yourself. The assistant fetches the reports you ask about, and from that point the AI provider handles them under your own agreement with that provider. AxiTrace does not add the AI provider as its sub-processor and does not send your data anywhere on its own initiative.
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